Kleenex Silk Touch Tissue Tree

A Sidney, nel parco accanto al Museo d’Arte Contemporanea (MCA), è stato istallato un albero di 6 metri interamente ricoperto da seta per la promozione dei Kleenex® Silk Touch Tissues. Il prodotto non viene distribuito dai promotori ma sono le persone stesse che possono “raccoglierlo” dall’albero. I passanti, infatti, possono provare la morbidezza e la delicatezza dei fazzoletti prendendoli dagli oltre 700 fiori di carta che li rilasciano.

L’istallazione, ispirata al 40°anniversario del famoso impacchettamento nel Little Bay realizzato da Christo, è rimasta nel parco dal 19 al 24 maggio.

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